Helping wellness & hospitality brands grow through bold, culturally relevant digital strategies.
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A BIT ABOUT ME
Kristian Wilson-
Social Media Director, Fractional Chief Marketing Officer, and Partnerships Coordinator
Hi my name is Kristian. I’m a results-driven Social Media Director, Marketing Director, and Partnerships Coordinator with a passion for helping brands grow through bold, culturally relevant digital strategies. With a proven track record in the wellness, hospitality, and lifestyle industries. I specialize in building viral campaigns, elevating brand visibility, and curating impactful collaborations that drive real engagement and revenue.
MY SKILLS
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1. Social Media Strategy
Crafts high-performing content calendars and viral campaigns tailored to each platform for maximum engagement and growth.
2. Content Creation & Management
Leads the development of eye-catching visuals, Reels, and captions that resonate with niche audiences and drive traffic.
3. Brand Marketing & Positioning
Helps businesses define their voice and create messaging that aligns with their target audience and brand identity.
4. Influencer & Community Partnerships
Builds and manages meaningful collaborations that increase brand credibility, reach, and revenue.
5. Event Marketing & Promotion
Executes successful digital promotions for in-person activations, influencer events, and brand pop-ups.
6. Analytics & Growth Tracking
Uses data to measure campaign performance, identify trends, and optimize content strategies for continued growth.
7. Client Communication & Leadership
Effectively manages client relationships while guiding creative direction and team coordination with clarity and confidence.
EXPERIENCE
Social Media Director & Marketing Manager
Smoothie King Forestville — August 2024 – Present
• Lead all digital content, campaigns, and seasonal promotions for one of Maryland’s top-performing Smoothie King locations
• Increased community engagement through creative Reels, influencer collabs, and branded visuals
• Developed monthly content strategy aligned with national campaigns while spotlighting local brand identity.
Social Media Director & Partnerships Coordinator
9Round Navy Yard — February 2025 – Present
• Spearhead all digital marketing, member engagement, and strategic partnerships for a high-traffic boutique fitness studio
• Created viral content campaigns, managed community challenges, and coordinated brand collaborations with local businesses
• Played a key role in member acquisition and event marketing initiatives, including Member Appreciation Week and monthly activations.
Marketing Manager & Social Media Director
The Stretch Loft (Lanham) — August 2024 – February 2025
• Directed content and digital marketing for two wellness locations focused on recovery, mobility, and holistic health
• Designed and executed promotional campaigns for seasonal specials.
• Increased revenue and visibility through targeted ad copy, video production, and local influencer outreach.
Kromah Fit Meal Prep Cafe Chief Content Officer & Social Media Strategist 2021 – 2022
Developed digital marketing strategies to promote healthy meal prep services to local fitness communities.
Managed and grew the brand’s Instagram presence through food styling content, community challenges, and customer testimonials.
Increased weekly meal orders by 35% through targeted promotions, influencer collaborations, and seasonal campaigns.
Created content calendars and email marketing flows for product launches and customer retention.
Broccoli City Festival – BC Fit Day Campaign Strategist & Partnerships Coordinator 2022 – 2024
Led creative direction and social media rollout for BC Fit Day, Broccoli City’s fitness and wellness activation.
Curated culturally relevant content and engaged Black wellness influencers to drive community participation.
Coordinated on-site logistics and brand partnerships with fitness instructors, wellness vendors, and local gyms.
Contributed to year-over-year growth in Fit Day attendance and online engagement, helping position BC Fit as a staple wellness experience in the DMV.
MY SERVICES
1. Social Media Strategy
Craft high-performing content calendars and viral campaigns tailored to each platform for maximum engagement, visibility, and long-term growth.
2. Content Creation & Management
Lead the development of eye-catching visuals, reels, and captions that resonate with niche audiences, turning followers into loyal customers.
3. Brand Marketing & Positioning
Help businesses define their unique voice and craft messaging that aligns seamlessly with their target audience and overall brand identity.
4. Influencer & Community Partnerships
Build and manage meaningful collaborations that expand brand credibility, strengthen community ties, and increase both reach and revenue.
5. Event Marketing & Promotion
Execute strategic digital promotions for in-person activations, influencer events, and branded pop-ups to maximize attendance and impact.
6. Analytics & Growth Tracking
Use data-driven insights to measure campaign performance, identify trends, and refine strategies for sustainable growth.
7. Client Communication & Leadership
Provide strong leadership and clear direction while effectively managing client relationships, ensuring creative alignment and measurable success.